Secret Ranking Factor Gets Your Brand Recognized Fast

Secret Ranking Factor Gets Your Brand Recognized Fast

So last week we posted a couple of videos by SEO Expert Neil Patel, and this week we wanted to add to your SEO training with this follow up video where Neil shows you a Secret Ranking Factor Gets Your Brand Recognized Fast!

Now, this little trick can have a big impact on getting your brand searched online for better search ranks in search engines. And that’s what all businesses want; their brand recognition on the rise. For one thing, as Neil explains, having your brand specifically searched on a grand scale triggers Google and other search engines to view your business as a popular brand that’s in play on the internet. This will cause your search ranks to rise, and subsequently, your organic traffic will increase.

Neil gives you a great idea for getting your brand searched online in this recent June 14th video; a simple little trick that entices people to seek you out on the web to find out who you are. It doesn’t matter if you are a blogger, or a business with products or services to sell; this will work to get attention to any brand. And you  can use it on social media, in a Youtube commercial, or on forums, etc.

Neil is always coming up with innovative new ways to gain traffic. And we are always impressed at the techniques he comes up with. That’s why we wanted to call your attention to this video this week, in an effort to focus on SEO for a few weeks of the summer here. Because we know most of you are looking to increase your traffic all the time, but especially before the Holiday Season.

So take some time to carefully consider this suggestion, and see if you can come up with something along these lines to get people searching for your brand online!

Secret Ranking Factor Gets Your Brand Recognized Fast

Learn How To Research Your Keywords

Learn How To Research Your Keywords

This week we have a great Youtube Video recommendation for you that’s going to show you how to research your keywords. Keyword research is very important for your SEO. Knowing how to do effective keyword research is something you absolutely have to learn if your are trying to get more traffic to your website or blog.

Making sure that you are using optimal keywords in your content, your image alt tags and so on can mean the difference between your content never getting seen, and your content showing up in the first page of results in a Google search for your subject. Because even if your content is about a popular topic, it might not get found at all if you are not using the keywords that are being searched for most.

Basically, if you wrote an amazing article on a popular subject, perhaps the best article ever written about that subject, but you don’t use the keywords that are being actively searched for in conjunction with that subject, it may not do your traffic any good. Worse yet, no one will get the chance to read that great article you wrote – and they may have really enjoyed it. Or perhaps it may have really helped a lot of people solve a problem. And that is simply the most dissapointing thing ever!

Since keyword research is so important, we wanted to make sure you get only the best information we know of to help you get it right, the first time. So, we embeded this informative video by SEO Top Dog, Neil Patel. If you don’t know Neil you can go check out his website, but we assure you, this guy knows what he is doing when it comes to SEO!

Here Neil discusses long tail keywords, keyword research tools and more. This short video will help you get your content searched on top search engines so you can get as much free, organic traffic as possible…

You should also watch Neils’ video below for quick keyword researh in less than 60 seconds!

Learn How To Research Your Keywords

What Should You Do If You Lost Search Traffic?

What Should You Do If You Lost Search Traffic?

What Should You Do If You Lost Search Traffic?

As you may already know, there’s been a lot of upset in the online world this past year over the new Google algorithms and updates. Lots of businesses have seen their organic online traffic practically disappear overnight, and their sales subsequently plummet. Even websites that had been playing their cards right with entirely white hat SEO practices have suffered a drastic loss in traffic once Google set their updated crawlers loose upon the web. And the dust still hasn’t settled yet. So What Should You Do If You Lost Your Search Traffic?

Well, those who are familiar with online business know that things change fast, and they change often. It’s just the way the cookie crumbles. Popularity of platforms, social networks, marketplaces and strategies shift, and you’ll have to be on your toes. But no matter the changes, the ups and downs, the name of the game is still the same. Your business needs traffic to stay afloat, and to grow.

Despite how bleak things may seem from time to time, there are always ways to breathe new life into your Internet Marketing Strategy. Even if search ranks fail, other traffic sources are available to capitalize on, new ones are sure to turn up, and SEO can still yield great results.

In fact, if you have lost search ranks and traffic there are some things you can do to help get them back. So let’s take a look at some things you can do to regain lost search engine traffic first.

Top Google Search SEO Tips

The first two common mistakes that micro to small businesses are currently making are actually pretty simple to fix. Well, easier than you had most likely thought anyway. And these fixes can have a big impact on getting your website back in the good graces of Google.

1.  Secure Your Site With An SSL

Despite the fact that Google search crawlers now preference web properties that are secured with an SSL (Secure Sockets Layer) over those without, experts report that roughly half of all websites and blogs have installed SSL certificates on their sites.

Now, if you are not familiar with SSL, this is a layer of security that helps protect your visitors’ information when they visit your site. Regardless of whether they are just entering their name and email to sign up for your newsletter, or are entering sensitive financial information during checkout, this is a critical layer of security every website and blog should have. And Google has simply made it a necessity in order to be considered worthy of top search ranks.

On the bright side, now that an SSL is an essential must have for any website or blog, most hosting companies have started offering a free SSL with their hosting packages. And most hosts will install the certificate for you, although you may have to do some finish work on your site afterwards to force your site and pages over the SSL so they are secure.

For instance, you will need to install a plugin on your WordPress site to complete the installation. But that’s not too difficult; just look for the top-rated SSL or https plugin and follow the instructions to set it up. And don’t forget to change your site address to https instead of http in your general settings.

2. Make Your Site Mobile Responsive

Another important requirement you really need to pay attention to is the mobile responsiveness of your site or blog. Over half of your traffic these days will come from mobile devices; some experts say over 65%. It can depend on your target demographic and niche as well. Some may experience higher volumes of mobile views while others get fewer mobile views. But it’s still going to be a bigger and bigger portion of your traffic as time goes on, so you need to sort this out anyway.

Depending on your CMS, the content management system and framework your website is built on, you may not have much work to do. Platforms like Wix and Shopify ensure that your site is mobile responsive by default, though you may need to install an app to make this function work.

But if you are using a platform like WordPress, ensuring that your site displays beautifully across all mobile devices, it may require a bit more effort. Still, it’s not too difficult to get on track. You can use the popular WP VC Composer plugin to make your site responsive. (I’ll be doing a video tutorial to show you exactly how to set up your pages with VC Composer soon, so be sure to follow my blog here and check back again shortly.)

And if you are open to switching themes, there are a lot of themes like Soledad or Rehub that feature lots of great looking, modern design options and come bundled with VC Composer.

Either way, it’s a top priority to make your site mobile responsive…as fast as you can!

3. Watch Out For Duplicate Content

Another common issue is duplicate content. Google has also made it clear that it does not like duplicate content, opting instead to preference “distinct” content. And it’s not just to make things difficult for online businesses; people don’t like reading the same exact information over and over again. And duplicate content gets into copyright infringement issues as well. So it’s best not to have this type of content on your site anyway. But this issue alone can send your site into a downward spiral to oblivion in search ranks.

So how can you check your site for duplicate content? Try this helpful tool at Siteliner; you can get a free analysis of your site and it will even show you what areas of your site contain duplicate content, so that you can fix it.

If you discover that it is your own content causing the duplicate issues, you may need to use “canonical tags” to help reduce those duplicate red flags. Canonical tags are a popular tool in the SEO world, but not so difficult to work with as you may think. So if your site analysis is coming up with duplicate content from your own pages, be sure to read Google’s helpful information on canonical tags here.

And last but not least, you should protect your content so that others cannot steal it. There is nothing so frustrating as creating amazing unique content, only to have people come by your site, copy it and use it on their website or blog. This will most definitely result in your own content being proclaimed “duplicate content”. While you can always notify Google that someone else is using your content and try to have it removed, its best to simply secure your content to help ensure that you avoid this issue altogether. Make sure that your sites’ content is right click protected to ward off lazy, would be copy and paste content thieves!

4. On Page SEO

Though it’s been said a zillion times, on page SEO is a must to mention here as well. This is the information that you can put into your articles, pages and posts that will help search engines index and sort your content, thereby helping your audience find your valuable content. We went into this in detail, with step by step instructions in an earlier blog post, so we won’t go into it further here.

You can also boost the rank of your website as a whole using a number of optimization techniques; like building high authority backlinks, and optimizing your sites post pages for social sharing!

Other Traffic Sources To Capitalize On

Just because Google may have knocked your site back to page 10 in search ranks doesn’t mean you can’t get your traffic back. And you should definitely do all you can to get as much organic search traffic as possible. But there are other traffic sources you can use that can be quite lucrative as well. Let’s take a look at some of these other options.

5. How Social Networking Can Help Recoup Your Traffic

Social Networking is a great way to reach your target demographic, increase awareness of your brand, and drive traffic to your site. And as to be expected, Social Media Marketing has become an even more popular traffic source than ever before since the Google search changes and updates. Again, some businesses may see more benefit than others from Social Media Marketing, and some platforms may be better for your particular needs than others. To avoid wasting time and effort, just make sure to assess which social platforms will work best for you and plan your strategy well. Social Networking is a big boost for most businesses, so be sure to get your Social accounts set up and network!

6. YouTube Videos

YouTube can be so beneficial for your brand awareness and traffic that it merits its own mention here. Posting videos with instructions on how to use your product, how to troubleshoot your product, information about your company, or anything related to your niche or industry, can have a major impact on your traffic. Even if it’s purely for entertainments sake, you can drum up a lot of interest with YouTube videos, and it’s about the best way to engage and connect with your audience that you can get.

People love to see helpful information displayed in video; after all, who doesn’t like to watch interesting videos. While written content will always be critical for attracting search engines and people do still want to read, video is a massively popular way to attract attention to your business, products and services.

You don’t have to have an expensive camera or studio either; your mobile device camera will do. Just be real with your audience and give them content that has value on a regular basis. Just like every other aspect of your web presence, perceived value is key-so give your audience value they can see!

7. Written Content Is Essential

That’s right, while video can get you fantastic results, written content will remain vital to your web presence for the foreseeable future. Perhaps it will remain so forever. Either way, you need to be posting fresh, new written content all the time. You should put up at least 1 new post per week; 2-3 is better. However, the more content you create the more you’ll see your business grow, so you certainly shouldn’t put a cap on your content. Create as much as you can!

Make sure you include images with your posts or articles. And be sure that your static web pages have loads of unique, conversational, informative content too. If you have trouble writing don’t let that stop you. It is easy to learn how to write tons of great content, you just need the right system to set your “inner writer” free! If you need help with that we have a wonderful new eBook that will show you how to write like a pro here…

For more information about Content Marketing and Content Writing, including detailed information about the topics we’ve discussed here today, be sure to check out the all New Content Marketing Crash Course Package here – you’ll be glad you did.

Until next time, work on fixing any of these issues you may have, create loads of great content and enjoy sharing with your audience. It’s the surest way to gain valuable traffic!

What Should You Do If You Lost Search Traffic?

On Page SEO

On Page SEO

On Page SEO

On Page SEO helps to ensure that your post or page gets optimal search results with the search engines, primarily Google. Search crawlers will look for this information in your post to index the page and determine where it will be placed in search results. (Search result position can change up or down over time regardless of On Page SEO quality.) Though there are more On Page SEO techniques that can be used to increase your chances of good search results, the following On Page SEO Guide includes the basic techniques that should be used on every post. Follow the instructions below to ensure basic optimization of your posts.

  1. Title: Your keyword or keyword phrase must appear in the title. Be sure to go to Google Keyword Planner Tool and research your keyword or keyword phrase. It is best to use keywords or keyword phrases that get more than 2000 searches per month.
  2. Be sure that your keyword or keyword phrase appears in the URL of the page. WordPress populates this from the text you insert in the Title area of the page, however, if it does not display correctly you can manually change it by clicking “Edit” next to the “Permalink” field just under the page title.
  3. Keyword Density: According to SEO experts, Yoast, keword density should be between 0.5 – 2.5%; however, best post Panda practices require conversational content. This means avoiding “keyword” stuffing (never a good idea to begin with), by using synonyms which are now recognized in Google search algorithms. Using synonyms will produce the optimal, conversational content now demands.
  4. Make sure that your keyword appears in the first 25 words of your first paragraph, and in the last sentence of the page. This usage comprises 2 counts of keyword density usage, after which you can sprinkle synonyms throughout the rest of the content. But since Google now recognizes and indexes on the basis of context rather than just keywords, it’s arguably fine to simply make sure that your content reads well. Theoretically anyway, Google will be happy.
  5. Keyword Styling: Once you have used your keyword be sure to go back through your text and “bold” the first and last instances of your keyword, then “bold” or “italic” the rest. Either way, make sure that every use of your exact keyword or phrase is emphasized in some manner.
  6. Headings “h titles”:Now you will need to place your “h titles” or “h tags”. These html headings are used by search crawlers to determine the relevance of your content to the search terms or keyword. WordPress automatically tags your post title as H1, so there is no need to use this tag. Use the remaining tags as follows:
    • H2 Heading: Place your Keyword or phrase at the top of your page text, highlight the keyword and select “Heading 2” from the Styling dropdown menu just above the content window. (See image below.) Repeat this at the very bottom of your page after all other text.
    • H3 Heading: Use the h3 tag for supportive keywords, at the beginning of new relevant paragraphs. I.E. If you main keyword is “Dog Clothes” then your h3 tag would be “Tweed Coat”, or “Dog Dress”.
    • Subsequent H Headings; h4, h5, and h6 should be used in this same manner as need for supportive keywords, but I prefer to use them only if there are multiple supportive keywords that correspond with paragraphs of text, multiple sub-topics, or if the text in the post exceeds around 1200 words.

     7. Anchor Link/Text Links: There should be at least one internal text link to another page on your blog or site. This is known as an anchor link, and it is best when it contains relevant keywords or a keyword phrase linking to relevent information on your site. Simply highlight a portion of text that is relevant to the page you are linking to, click on the hyperlink icon in the toolbar and insert the URL into the popup window, then click save.

     8. Image Alt Tags: Images are not just a powerful Content Marketing tool, they are also a useful part of your on page SEO. We make them visible to search engines and sites like Bing by using the image alt tag as follows:

  • Name your image with your target keyword or keyword phrase followed by a number or letter and save it to your computer in a file designated for your site images.
  • In your post pane place your cursor in the area of the body/text that you want the image to appear, then click “Add Media” from the toolbar above.
  • Upload the image and make sure to copy and paste the exact keywords minus the added number or letter into the “Alt Text” field located at the right of the upload window. (If you don’t see the sidebar, be sure you have selected the preferred image in the pane to the left.)
  • Click Save.

View the image below for the location of some of the WP post tools mentioned above.

On Page SEO


Once you are finished completing the On Page SEO as described above, and you are satisfied with your post, click on “Publish”, then preview to make sure the post looks the way you want it to. Be sure to go back and edit any errors you find, then click “Publish” when finished. If you have used this guide to upgrade or update your on page SEO on your site, be sure to have Google crawl your updated pages via Google Web Master Tools.

Some of the On Page SEO, such as h tags, will affect the visual layout of your content a bit. However, you must keep in mind that these are very important aspects in getting your posts searched, so don’t be tempted to leave them out. Be sure to save your work frequently by clicking on “save draft” to avoid losing any work you have done.

When properly researched and applied to your posts, your keyword usage combined with On Page SEO will ensure that your content gets optimal search results for your keywords. Just make sure your copy is fresh, well organized, and relevant, and both your readers and the search engines will love it!

Updated 4/20/2017

On Page SEO

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