Secret Ranking Factor Gets Your Brand Recognized Fast

Secret Ranking Factor Gets Your Brand Recognized Fast

So last week we posted a couple of videos by SEO Expert Neil Patel, and this week we wanted to add to your SEO training with this follow up video where Neil shows you a Secret Ranking Factor Gets Your Brand Recognized Fast!

Now, this little trick can have a big impact on getting your brand searched online for better search ranks in search engines. And that’s what all businesses want; their brand recognition on the rise. For one thing, as Neil explains, having your brand specifically searched on a grand scale triggers Google and other search engines to view your business as a popular brand that’s in play on the internet. This will cause your search ranks to rise, and subsequently, your organic traffic will increase.

Neil gives you a great idea for getting your brand searched online in this recent June 14th video; a simple little trick that entices people to seek you out on the web to find out who you are. It doesn’t matter if you are a blogger, or a business with products or services to sell; this will work to get attention to any brand. And you  can use it on social media, in a Youtube commercial, or on forums, etc.

Neil is always coming up with innovative new ways to gain traffic. And we are always impressed at the techniques he comes up with. That’s why we wanted to call your attention to this video this week, in an effort to focus on SEO for a few weeks of the summer here. Because we know most of you are looking to increase your traffic all the time, but especially before the Holiday Season.

So take some time to carefully consider this suggestion, and see if you can come up with something along these lines to get people searching for your brand online!

Secret Ranking Factor Gets Your Brand Recognized Fast

Things You Should Know About Your Website Before You Build

Things You Should Know About Your Website Before You Build

Things You Should Know About Your Website Before You Build

If you are reading this post, chances are you have either been looking into having a website built, or you are thinking about doing so in the near future. But before you go rushing off to find a web designer, there are a few Things You Should Know About Your Website Before You Build.

The process of having a website built is notoriously frustrating and stressful; however, a lot of the reason for this may very well be due to some simple misunderstandings and lack of knowledge on the behalf of those seeking to gain an online presence. This is not to say that you should already know these things, after all why would you? However, when seriously considering your website project, having a full understanding of the basic mechanics of a website is the best way to prevent your project from turning into a long, confusing nightmare, and will also enable you to better adjust and maintain your site, or oversee this process in the future. This is the reason for this post, to clear things up for you a bit.

Of course you don’t need to know how to design and develop a website, that is what you hire a professional designer for, but there are some Things You Should Know About Your Website Before You Build. There is a relatively small learning curve involved here, but don’t get overwhelmed, just take it one step at a time and you will be up to speed in no time!

Here we will discuss one of the first misunderstandings that people often experience when building a website; the difference between design and development, and how they work together to create a fully functional website.

Web Design

What you actually see when you view a website is the design of the site. The colors, banner images, background image, text layout, fonts, navigation menu appearance, etc. determine the look and feel of the site. Web Design is also where your branding comes in to play, and calls to action are present if preferred. This is where you present your readers with the best possible representation of your company, in an organized and professional manner.

Web Development

Web Development is what goes on in the background that makes a site function, like when you click on a button or an image, the elements of the site that enable it to be searched online and draw traffic, connect with social media accounts, and function as a web presence that will be beneficial rather than just beautiful.

You may not be aware of all of this when you search for something online and view a website, but for the sake of your own business website, you should know that these are the elements that brought you to the site in the first place. Without development, all you have is a pretty website that no one is likely to ever see.
(The image below is a snapshot of our old website homepage, but it will do to illustrate here; the little window offset to the right is the code that your computer “sees” and uses to display the site, showing the difference between what you see when you look at your site online, and the background work that goes in to getting your site developed.)

Things You Should Know About Your Website Before You Build 2

By now you may be thinking “But I thought that is what I hire a web professional for…” and you are correct to a certain degree, but let’s trying thinking along these lines for moment.

A Helpful Little Analogy…

Assuming that you fully understand that your website is actually a piece of online real estate, with the capability of becoming a real asset to your business and eventually possessing a cash value, we can equate your website to a brand new, brick and mortar facility.

For simplicity’s’ sake, let’s say this facility is a warehouse for a product, with a shipping department in place to ship out orders, and basic employee areas. Naturally, unless that is your profession, you will hire a contractor to construct this warehouse. The decision maker(s) in this process will need to know the equipment requirements, storage requirements, and other required aspects of the facility, and will need to know how to use this equipment as well. (If you have personnel to handle this aspect of your business, then they should be reading this too.) You don’t need to know everything about how this facility is built, your contractor will take care of that, but you will need to know what facility features your business needs.

In order to get your needs fulfilled, you will have to fully and accurately inform the contractor of your requirements, providing for instance the size of the facility, volume requirements, potential for an increase in volume in the future, equipment load requirements, employee restroom/washroom, capacity, etc.

Now imagine contacting a contractor to have this building constructed, without being able to provide this information…you see where this is going. It could take years for the contractor to get this facility up for you, and in all likelihood you won’t end up with a facility that fits your needs if they were getting this information here and there in an unorganized, poorly thought out, uninformed manner. It will also make things more confusing if there are several different people working on the project, so the fewer channels there are to go through, the better. This applies to both ends of the project.

That being said, you must also understand that the “If you build it, they will come.” theory rarely ever works in the online world, if anywhere for that matter. Successful websites take time, thought, and serious hard work to achieve. The more of this you have done when you contact a web designer/developer, the smoother, and faster your site construction is likely to be, and you will cut back on wasted time (money), confusion, and frustration.

The bottom line: Take some time to think about how you want your website or blog to look, and determine the basic functionality requirements for the site. You don’t need to have everything all decided; simply take a look at some competitors sites, take some snapshots of features you would like to include on your own site, and have a good idea of the basic ways your site needs to function.

Now that you understand some of the Things You Should Know About Your Website Before You Build, here is a list of some basic materials related to development that your website will require, and are best to have ready when you go in search of a web designer/developer.

  1. Keywords (Keyword Research) – You will need to do some keyword research to determine your keywords or keyword phrases; these are the terms, related to your niche or industry, that your readers will be searching for to find you. Be sure to think from the point of view of your readers when determining your keywords, you want the terms they will be looking for, not necessarily the industry terms you and your competitors use. You should have 6 main keywords or keyword phrases for your home page initially, and at least one supportive keyword or phrase for each page of your site. If you are going for a specific niche, then you may want your keywords to be more specifically targeted. You can easily research your keywords using the Google Keyword Tool.
  2. Content – This is the text, the written information that will be placed on your site pages to inform your readers of what your site is about, but it is also one of the key components that search engines look for when indexing your site. Though it may be difficult up front to know exactly what pages you will need content for, it is best to have at least 950 words of relevant content for your homepage, and at least 450 words of content pertaining to any subsequent pages and keywords on your website that you are aware of. Having this information ready for your designer will save you loads of time and frustration, and is generally best compiled by someone who knows your business and industry very well.
  3. Images – These are of course part of the design of the site, but they are also a key component in development as well, and for one reason; your images should be tagged behind the scenes in a manner that adds supportive criteria that search engines will be looking for in conjunction with your other developmental components. You may have images in your header banner and in your background, but each page of your site should have at least one image in the body of the page (i.e. the content area of the page) for search purposes as well. These images not only help search engines to index your site, they can also show up on sites such as Bing, and on Google Images, linking readers directly to your site!
  4. Social Media – If you already have social media accounts set up, such as a Facebook page, Linkedin, or Twitter account, you should have a list of links to these accounts to provide your web designer/developer.

Things You Should Know About Your Website Before You Build

Along with the design materials for your website, having these on hand will enable your website project to go much smoother, greatly reduce the amount of time (money) it will take to complete your website, and help ensure that your website will suit your needs when completed.

At the very least, having a basic understanding of the requirements of your website will help cut back on confusion and frustration during the construction process. Thus, even if you don’t have these materials ready at the onset of your website construction, you won’t be caught off guard when your designer/developer requests these materials, or requests information in order to compile them for you. You will also understand why your designer/developer needs these materials in order to construct your site.

There are of course other aspects of your website that you will need to cover during the construction, but these basic Things You Should Know About Your Website Before You Build should get you off to a good, healthy start with your development!

Things You Should Know About Your Website Before You Build

Common HTML Codes That Come In Handy When Building Your WordPress Website

Common HTML Codes That Come In Handy When Building Your WordPress Website

Common HTML Codes That Come In Handy When Building Your WordPress Website

With the availability of great WordPress themes and page builders, and the styling and other tools available in the WordPress page editor, you may think you really don’t need to worry too much about HTML these days. However, there are still times when HTML is needed. Perhaps you are utilizing the free WordPress platform to create a promotional blog for your business. Maybe you are using another site builder like Weebly, or have otherwise run into another instance where you need to know some code. In these cases you may need some Common HTML Codes That Come In Handy When Building Your WordPress Website. And then too, if you operate a website or blog online, it never hurts to know some basics.

Common HTML Codes That Come In Handy When Building Your WordPress Website

Mostly pertaining to text styling, the following codes are commonly used to create the look you want when setting up the content of your pages and posts. Remember, if you find yourself in need of some HTML code for your site, go to W3Schools where you can look up anything you need and learn how to do it – for free! This includes HTML5, JS, and css as well.

*Before We Get Started Please Note: All html codes must be closed, just like you would close a sentence. Otherwise the styling you enter will continue throughout the rest of the page. To best demonstrate this, we will take a bold styling for instance; the following code <strong> will bold the text after it, and you must place this code </strong> to close the bold styling. Codes that use <span> must be closed with </span>  and so on.  Also, note that html code can only be used where html access to the page is available. In wordpress you can access this by selecting the “text” tab right next to the “visual” tab in the upper right hand corner of your page or post editor. In Weebly, make sure you are in an html element, and html can also be used to style text in elements like the “caption” field of the images editor when you upload an image.

Text Styling Codes

Bold Text

<strong>This text will be bold.</strong>

*Note: the old <b> code command should no longer be used.

Text Size Code (Large):
This code will style your text to the size indicated in the code.

<span style=”font-size: large;”>Text Here</span>

<span style=”font-size: x-large;”>Text Here</span>

<span style=”font-size: xx-large;”>Text Here</span>

*Note that “large” can be replaced with “small” for smaller text.

Text Color Code:

This will cause your text to appear in the color indicated in the code.

<span style=”color: orange;”>Text Here</span>

*Note that “orange” can be replaced with other true colors like red, blue, and green. You may also use color codes in place of the color name, like so: #001029. To find the code for a specific color, consult W3Schools’ color picker here>>

Combine Text Size & Color Code:

<span style=“verdana” color=“green”>This is some text!</span>

Page Jump Code

This code creates a “jump link” to another portion of the page or to another page on the site.

For the Link: <a href=”#unique-identifier”>Click Me</a>

(Replace unique-idendifier with your location, like “#references”)

For the destination: <a id=”unique-identifier”>Text</a>

(Replace unique-idendifier with your location, removing the # symbol, like this: “references”.)

Click Me, and Text can be replaced with any text. (Example: >See Our References<)

Text & Image Link Codes

You should not need these very often, as image and text links can be easily inserted using the WP page editor tools, but again, it never hurts to know the basics. For this reason I have included basic link codes.

Text Link Code:

<a href=””>Text Here</a>

Image Link Code:

<a href=” file”><img src=”smiley.gif” alt=”Example” width=”300″ height=”300″>

Insert Image Code:

<img src=”smiley.gif” alt=”Example” width=”300″ height=”300″>

Try these codes out on a page and see what you can create! You will see that it is not that difficult, and you will feel a bit more comfortable having acquired some new skills!

You may want to copy these codes and save them to a document for easy access just in case you need them, and be sure to check back for updates on this list of Common HTML Codes That Come In Handy When Building Your WordPress Website. If you come across a code you think should be on this list, be sure to leave your suggestion in the comment section!

Common HTML Codes That Come In Handy When Building Your WordPress Website

4 Tech Support Hacks

4 Tech Support Hacks

4 Tech Support Hacks

Perhaps you remember playing “phone” with a friend when you were a little kid; you know, two tin cans with a string attached between them, you go in two separate rooms and try to get a message back and for the to each other? Well, sometimes talking to tech support can make you feel like that little kid again, trying to get a message across to someone with nothing but two cans and a string.

Of course, when it’s your business on the line instead of just wasting a rainy afternoon, there is nothing fun about it. We’ve all been there, more than we care to admit, so we wanted to share 4 Tech Support Hacks to help out next time you need one of those potentially frustrating, pesky support sessions.

Regardless of whether you choose to reach this assistance by phone, chat, or email, it helps to know some of the best ways to go about it in order to get the best results. Though service providers spend a good deal of time and money training their support personnel, for one reason or another one may find it occasionally difficult to get the gist of their problem or question across to the person on the other end of the line, and get the answers or help they need.

After many years of working with various service providers, and literally countless hours on the phone or chat with various support agents, we have noticed that these methods work quite well to yield the best results. At the very least they will go a long way towards a less stressful, more productive support session. So without further ado, here we go!

1.  Be organized. Speaking with tech support is a lot like ordering fast food. What do we mean by that? Well, when you pull up to the drive through, you should have your order ready. At the drive thru, things will go a lot smoother if you have your order already lined out in your head, and you don’t throw any potentially misleading or confusing information in there. Your order should go something like this: “Two # 3’s (Bacon Cheeseburger) one with everything, a large onion ring, and a large coke, the other without onions, with large fries, and a diet sprite. Also, a number 5 (Chicken Sandwich), grilled, with large tater tots, and a small cherry slushy.” Something to that extent anyway.

Communicating with tech support will go best if you use this same strategy; know what questions you will be asking and/or specifically what you need. Keep it short, sweet, and to the point to avoid misunderstandings and confusion. If you must explain a previous discussion, be sure to reference the prior ticket # first thing, and/or describe that event in the most efficient, orderly manner as possible.

It is best to type up a key point list and have it ready when you contact tech support. If you are contacting them via chat support, you can simply copy and paste your pre-determined questions/information into the chat box to save time. That being said, speaking to tech support via chat is a lot like talking over a CB radio. You tend to get the speediest results when you keep correspondence short, sweet, and to the point.

Our second tip may be a bit more difficult to pull off, especially if things start to get tough, but it helps to keep both parties in a more positive mood, and gives you a better chance of working well with your support agent.

4-Tech-Support-Hacks2.   Be polite. Always take the time to say “please” and “thank you”. It can be amazing how far a few “Ty’s” can go towards a better support experience. Though they aren’t allowed to voice their frustration, support agents are people too, and when things get difficult they can get less responsive to your needs, perhaps without even knowing it. Simple niceties keep things civil, and let them know you appreciate their help. For particularly in depth, lengthy support sessions where you can tell the agent is trying their hardest, step up the “thank you” or “Ty” when you notice you are getting a bit frustrated to “thanks so much”, perhaps even a smiley, anticipating that if you are getting frazzled, tech support probably is too.

“Being polite can have profound effects on the outcome of your support experience, or any experience for that matter.”

We have had many occasions where we were on a chat with tech support for hours; we were getting tired and frustrated…they were getting tired and frustrated, but we noticed that every time we included a simple “thanks so much, we really appreciate your help” and a smiley at the end of a short, to the point message, it reinvigorated the agent surprisingly well. They stuck with us and helped to solve our problem, even though we were both really tired of the subject. (Keep in mind, we are talking about support agents that were hanging in there, obviously making a big effort to fix our my issue. If you get an agent that doesn’t seem to be too interested in helping out, or keeps going around in circles – proceed to the next tip and save yourself the trouble!)

Our third tip will save lots of time and frustration if you have tried both tips above, they aren’t working, and you are getting nowhere. Perhaps the agent is having a bad day, or perhaps you simply are not working well together. Then too, let’s face it, no matter how well they screen, train, and groom their agents, it is possible to get ahold of one that just isn’t cut out for that line of work. Either way, if you are having a bad support experience save yourself the stress!

3. Don’t waste your time. If things are not going well, say thank you, that you will review the information they have given you, then hang up, or close the chat. Take a few moments to recompose yourself, go over this your support question or need in your head, then contact support again. Unless your service provider is a small company with only a few tech support agents, you will likely reach an entirely different person this time and have a chance to start fresh. Repeat tips one and two.

This next tip is one you can use for any circumstance, not just speaking with tech support. An online presence takes a lot of hard work, and things can get pretty tough from time to time. When things get really out of hand, and you feel like you are ready to start pulling your hair out….

4. Take a few moments to yourself and RELAX! Attacking a problem while frustrated generally only results in a waste of time, often causes a lot of mistakes which will need fixing, and maybe even cost you money! Why cause yourself more problems? If you are completely at the end of your rope, it will come across in your work, but also in your conversation whether you realize it or not, and quickly irritate the support agent as well. Not a good way to have a fruitful tech support experience, or any other good experience with another person for that matter. Get away from your project or problem for a few minutes, walk away from your computer. Water your plant, grab a glass of water (or a cup of coffee), pet your dog, listen to your favorite song, read a few pages of your favorite book, practice your favorite Yoga pose, walk on your tread mill, throw a few punches at your punching bag; whatever you need to do to get your mind away from the subject at hand and get some clarity. You don’t need to take the day off, or waste a whole afternoon, just get out of your head for a few minutes. Once your heart rate has slowed, and you are calm and collected, then go back and tackle that problem!

“Getting away from the issue at hand for just a few moments can often yield the best results.”

This last tip we practice religiously regardless of the issue, and we get great results with it almost every time. We find that getting away from the issue at hand for just a few moments usually results in me coming right back to it, and seemingly magically finding a solution. Sometimes when you go over and over things, you just cannot see the solution that is right in front of you. Clearing your mind and calming down may allow you the clarity you need to see the fix for your problem, or converse in a manner that will result in getting that solution you so desperately need.

The next time you find yourself in need of a support technician, try these 4 Tech Support Hacks out; though there is no guaranteed method to getting excellent results every time, you will find these help to reduce stress at the very least, and give you a better chance at getting the results you hoped for.

4 Tech Support Hacks

error: Content is protected !!